Bet and trade with confidence, backed by value
- Trade Your Bets makes professional-level value betting simple.
- No experience needed. Our algorithms analyse 10 years of data for you.
- No guesswork. No endless stats. Just clear, reliable value signals.
How Trade Your Bets works
Trade Your Bets is built on a very simple idea.
If the Betfair price is higher than the true probability of an outcome, that's 'value'.
Over the long term, value wins.
The challenge in football is obvious.
Unlike a coin flip, nobody knows the true probability of a match outcome.
This is where Trade Your Bets comes in.
We use more than 10 years of match data and 3 powerful algorithms to calculate what we call the 'fair price' for every fixture across 8 popular Betfair markets.
We compare our 'fair prices' directly to the live Betfair exchange odds. If the Betfair odds are higher than our calculate 'fair price' the system highlights it as having 'perceived value'.
You don't need spreadsheets, models, coding or hours of research.
Trade Your Bets does all the hard work for you.
You simply look for value and decide whether to back it or trade it.
Our Live Value Calculator highlights value opportunities
Why Trade Your Bets works
Football results are unpredictable but value is mathematical.
That's the foundation Trade Your Bets is built on.
It's accessible to beginners, powerful for professionals and incredibly easy to use.
- You don’t need to study models.
- You don’t need hours of research.
- You simply need value.
Over 10 years of data analysed automatically and 3 independent algorithms validating value from multiple angles in 85 of the most popular leagues worldwide.
Our User Guide explains how everything works
What's included with your membership?
Value Algorithms
Our unique algorithms use 10 years worth of data to calculate 'fair prices' in 8 popular Betfair markets.
Live Value Calculator
Quickly build a daily shortlist of value bets and trades in 85 of the most tradeable leagues worldwide.
Detailed User Guide
Step-by-step instructions that show you exactly how to profit from TYB. Ideal for both beginners and advanced traders.
Unlimited Email Support
We're online 7 days a week to help you get the most from the TYB system. We'll happily answer any questions you have.
What our members are saying
...simple and quick to use
I use the Live Value Calculator to find the best trading opportunities quickly; it's my starting point for analyzing matches. I don't find there is much to improve because it is simple and quick to use.
SILVIA // Trade Your Bets Member
...more opportunities
What I like most about the Live Value Calculator is it makes it easier to find trading opportunities, the addition of first half filters was nice too, more opportunities.
MAZAR // Trade Your Bets Member
Frequently asked questions
We recommend a minimum starting bank of £500/€500.
If you are serious about making a long-term profit, you don't need a large bank to start with.
You'll be staking small and building your bank steadily over the months and years ahead.
- Half Time
- First Half Goals 0.5
- First Half Goals 1.5
- Match Odds
- Both teams to Score?
- Over/Under 1.5 Goals
- Over/Under 2.5 Goals
- Over/Under 3.5 Goals
There's plenty of football played all year round so there isn't an end to the action.
We cover 85 leagues worldwide and 28 of them play through the summer.
To be perfectly honest, I have no idea! Everybody is different and it's impossible to predict your future.
So much depends on the following:
- Do you have any trading experience?
- How quickly do you learn?
- Are you patient and disciplined, or impulsive?
- How much of a trading bank do you have?
- How much free time do you have?
- Are you determined to succeed or do you quit easily?
When you trade with value, stake reasonably and manage your bank properly, you stand a great chance of making a long-term profit from trading.
Trade Your Bets is definitely for you!
Our User Guide has plenty of examples that show simple bets and trades. You'll pick it up in no time.
If you get stuck, we'll be right here to help you.
You don't 'need' a Betfair account, but the Betfair Exchange does have the best liquidity for trading.
Definitely not!
You're in full control of your subscription and you can cancel at any time if you choose to.
Remember, you have all the help you will ever need to become profitable and grow your bank.
Do you have any further questions? Please contact us and we'll be happy to help you.
We're going to show you how to use 'value' to grow your bank
© 2025, Trade Your Bets