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Welcome to the Future of Betting

Are you tired of waiting for your betting bank to grow?

  • Straight betting is not nearly as profitable as it used to be. Bookies trim prices constantly...
  • ... making sure that they are able to take YOUR money and add it to THEIR profits.
  • Everyone who starts winning soon receives an email to say that their account has been restricted, or even closed. It's not a level playing field.
A man who is frustrated with not making a profit from football betting

Hi, I'm Kevin. I've been a professional football trader for many years and I'm going to show you how to make far more profit than betting ever could.

Kevin Laverick, professional football trader

Wouldn't it be nice to place a few bets, then come back to piles of cash?

Ahh that 'Holy Grail' of betting that so many chase, hoping beyond hope that it actually exists somewhere. If only that were possible in the real world! We all know deep down, of course, that it's just a fantasy.

Let's face facts, bookies are in business for one reason; to take your money.

These days, bookmakers employ teams of mathematicians and analysts who study fixtures in advance, set wafer thin prices and then add their overround on top! How can you compete with all that?

Making a long-term profit from 'set and forget' betting is tough and it's only going to get worse!

The only way to profit long-term from
betting is to find 'value'

But trying to identify value is increasingly tough when you're going up against teams of analysts who spend
all day, every day investigating football players, teams and leagues.

Straight betting is a nice idea but value prices are simply not there often enough

And even if you could find value on a regular basis, do you think that the bookies would sit back and let you win?​

Bookies are really good at their job; and that is to price markets in their favour.

They have the advantage, so what on earth can you do to swing the odds your way?

I have been successfully betting for many years, working as a tipster for various websites

I always managed to turn a profit, picking out value from football leagues all over the world.

I kept my own database, often working until late at night to keep it fully updated with the statistics I needed to keep winning. For many years this was enough to keep me ahead of the markets, but technology caught up.

 ​Slowly but surely, my straight betting profits started to fall - even though I was still winning just as many bets as ever. The difference was that the markets were getting smarter, offering smaller prices, less value.

I would have dearly loved to keep on placing my bets in the morning, then trade football through the rest of the day and know that I would have some 'set and forget' profit adding to my bank almost on autopilot, but...

As betting profits fell, trading profits took off!

I started to trade more and bet less. It took a bit more time, but so what? It was much better than any other 'work' I had ever done in my life! I knew that my bets still had 'value', just not enough of it.

I looked back at how bookies had priced up over 2.5 goals markets in the English Premier League and my worst fears were confirmed.

During the 2012/13 season, 55.8% of English Premier League matches ended over 2.5 goals (3 goals or more) which translates into odds of 1.79.  The average odds offered by bookies - according to - was also 1.79.

The following season, 2013/14, saw the number of matches ending in over 2.5 goals fall to 51.6% or 1.94. However, the bookies only offered average odds of 1.85... 0.09 below break-even!

Bookies were pricing markets in their favour more than ever!

In 2014/15 it got even worse! 48.4% of matches ended over 2.5 goals and this translates into odds of 2.07, well above even money. However, the bookies only offered 1.93 on average. That's 0.14 below fair value!

I was really annoyed! I gave straight betting one last attempt in 2016, but found that the world had moved on.

It was time to re-think my entire betting and trading philosophy to turn the value back in my favour.

My degree in Pure Maths and Statistics came in handy as I explored my options

  • Firstly, I started to bet and trade the exact same football matches
    Even though all the evidence pointed to better profit from trading, I was blown away by the actual results. Straight betting made a small profit during the first six months of 2016, but trading the same matches in the same markets more than doubled my bank
  • Secondly, I tested different ways of trading my bets
    I tried entering bets before kick-off as well as in-play, I looked at the difference between trading out fully or leaving all of my profit on one side and I investigated different methods of rescuing bets which were going wrong.
  • Finally, I tweaked my selection criteria in order to find better selections
    I wanted to back home wins which gave me a good chance of trading and over 2.5 goals in matches which would have goals at the right times. It was a completely new way of betting.

I was trading my bets profitably... you can do it too

I have built a brand new database which tracks the performance of every team in 30 leagues worldwide. There is no way that this could be done manually with only 24 hours in a day; it's more than I could ever manage myself.

The database holds 3 seasons worth of data for every team and uses a unique algorithm to calculate fair odds every single day for each upcoming fixture in Match Odds, Both Teams to Score and Over/Under 2.5 Goals markets.

Once it has completed all of those calculations, it checks current Betfair prices and then adds suitable fixtures to the daily shortlists of suitable bets to trade.

Every member has full access to the database, shortlists, trading strategies and many other features.

  1.  Members Area: everything you need to trade your bets is here. I've made it really easy to find all the trading tools you need and they're super simple to use. I don't like 'complicated'.
  2.  Get started easily: you don't need to spend hour after hour trying to learn the strategies. They are very easy and you'll be up and running today.
  3.  World class support: you have all the help and support you could possibly dream of. I have explained everything as simply as possible, but email me whenever you have a question and I'll be delighted to get back to you with an answer.
Trade Your Bets Members Area

This is all you need to start trading your bets today

You will be trading your bets, so you will need a betting exchange account.

You will need a bit of spare time so that you can trade your bets in-play.

And that's it... you're ready to
trade your bets!

What Members Are Saying About Trade Your Bets 

John Doe UI/UX Designer

“I'm excited about looking through tomorrow's shortlists!”

“I just worked out that using your TYB strategies today turned a small loss into a pretty good profit. I avoided a poor match and was left with two which looked much better. One was a really good winner and the other would have lost had I not traded it. So happy!

I'm excited about looking through tomorrow's shortlists!”

- Trade Your Bets member

“This is just what I was looking for...”

“I've been a member of Goal Profits since 2011 and I really enjoy football trading with you there, but for some reason I couldn't make much profit from betting. This is just what I was looking for so that I can do more trading in high liquidity markets. Thank you!”

- Trade Your Bets member
John Doe UI/UX Designer
John Doe UI/UX Designer

“...member for life!”

“I am a member of your previous betting site and made a good profit but you're absolutely right, it's getting harder to do from betting alone.

I am learning so much already and my profits have improved. I can't imagine going anywhere else, pretty sure that you have a member for life!"

- Trade Your Bets member

Start Trading Your Bets Today!

Get immediate access to the daily shortlists, full database, league tables, all the help and support you ever need and, of course, the trading strategies.

Plus follow my £30k Challenge in which I am trading my way from £1,000 to £30,000. I'll email you the selections in advance so you can get involved!

Trade Your Bets daily shortlist

You're in full control of your subscription at all times. If you decide to cancel your membership, you can do it immediately.

These Members are Happy they Started to Trade Their Bets

John Doe UI/UX Designer

“It doesn't take as much time as I thought...”

“Hi Kevin, I must admit that I wasn't sure about going from betting to trading. I liked to place a few bets without fiddling around and I was worried about the extra time needed to trade.

Well a few months on and I really don't know why I was so worried. It doesn't take as much time as I thought it would and the shortlists show me better football matches anyway so I don't have as many losers to get back."

- Trade Your Bets member

“I didn't think I would understand what to do...”

“I had never used Betfair before. Well I had used Betfair but only for betting and not trading. I didn't think I would understand what to do but it is simple. I am enjoying the trading and I want to say thank you.”

- Trade Your Bets member
John Doe UI/UX Designer

Kevin Laverick, professional football trader
Kevin Laverick
Professional Football Trader

About Me

I started using Betfair when it was very new, right after I had been made redundant. Like most people, I got over excited and blew a number of banks before taking control of my poor discipline and decision making.

In 2005 I started over, winning back my previous losses. Making money from football trading has now become second nature and it is the most wonderful job in the world! I do miss being able to straight bet but, having seen what trading can do, there's no way I could take a backward step.

Look at this profitable night in Brazil!

Trade Your Bets shortlist showing Brazilian matches.

Click to enlarge

4 of the selections on the shortlist above produced a profit:

  • Santos v Fluminense was 0-0 at half-time, which meant a trading profit for 'Both Teams to Score: No'.
  • Internacional v Coritiba was also 0-0 at half-time, in fact the only goal of the game was scored on 87'.
  • Corinthians v Atletico Mineiro ended 0-0 so a definite profit from that one.
  • Santos v Fluminense was also profitable for 'Under 2.5 Goals'.

The last selection dented the profit a little, but not too much:

  • Sport Recife v Sao Paulo was 1-1 at half-time, but a reduced loss for most traders.

Straight bettors would have made a loss!

After an explosive second half, Santos v Fluminense was 2-1 at full-time and would have made straight bettors a loss for 'Both Teams to Score: No' and 'Under 2.5 Goals'.

Trade Your Bets members were not worried one bit though, they already had a good profit in the bank.

Even better...

Looking for matches which don't have goals is generally more difficult than finding a few goals.  Also, the Brazilian Serie A is a very unpredictable league and many traders stay well away from it.

To have such a fantastic success from difficult trades in an unpredictable league is a wonderful thing!

£30k Challenge at Trade Your Bets

Remember I told you how I doubled my bank in 6 months by trading?

This was done during the first six months of 2016 as part of my £30k Challenge (which you are getting full access to)

I'd set out to try and do it by straight betting but, as you will agree, that was too ambitious. From 1st January 2016 I continued to email match selections to members and recorded results for both 'set and forget' betting and trading.

The increased profit was truly staggering from identical selections in the exact same matches!​

My £30k Challenge bank started at £769 and more than doubled to £1,614 using just £10 stakes.​ By straight betting these matches, my bank wouldn't have even reached £850. Trading was proven to be so much better!

Check out how my £30k Challenge is going; click here for the latest results update!​

Trade Your Bets Members Area

Immediate Access to Everything

  • Daily shortlists which show you the best fixtures to trade in 30 leagues worldwide
  • Direct links to the shortlisted Betfair markets so that you get there with just one click
  • My £30k Challenge selections emailed to you, along with advice on how to trade them
  • All the help and support you could ever need to become a successful football trader
  • My trading strategies explained in full so that you can get started right away
  • Full access to my database which tracks every team in the best 30 trading leagues
Trade Your Bets bonus

Daily Best Bets!

I have also added 'Daily Best Bets' to the Members Area. These selections have been making a 'set and forget' profit for a number of seasons.

My unique algorithm ​uses a 10 year database in order to calculate value, then scours Betfair to find value bets. I hope that the bookies won't catch up for a while yet, but it's ok... you will know how to trade your bets!

You're in full control of your subscription at all times. If you decide to cancel your membership, you can do it immediately.

Frequently Asked Questions

How much time will it take to trade my bets?

What size bank do I need to get started?

How much profit will I make?

Can I use a normal bookmaker?

Can I trade my bets anywhere in the world?

Do I need trading software?

Do you have any questions I haven't already answered?

Contact me - click here - and I'll be delighted to answer any further questions you have.

Yes, I want to start trading my bets now!